Mobile app for your business? You probably would say “No way!”, thinking that it just applies to big brands. On the contrary, you are certainly mistaken. In fact, more and more medium-sized businesses are joining the mobile trend. This is because they understand that it takes more than a mobile responsive website to tap their target market.
Having a mobile app for your business is an effective mobile marketing strategy. In case you haven’t noticed it, even the corner coffee shop downtown or that brand new nail spa has their own mobile app. This makes them a step ahead of their competition when it comes to taking their biz to the next level.
Now, if you still can’t see the point of having your own mobile app for whatever business your run, here are some spot-on reasons.
1. Customer Visibility at All Times
According to statistics, an average American spends more than 2 hours on his mobile device. With these said, having a well-designed app icon that mobile users can incidentally scroll over when looking for an app they need is beneficial for your business. This sparks their curiosity, and who knows, they might just need the products or services you offer and your app paved the way to making your brand identified.
2. Direct Marketing Channel
Another huge advantage of having a mobile app for your business is that it serves as your direct marketing channel. Your customers can easily be informed of your promotions and launches via push notifications whenever you please. Imagine having all the information they need about your business right at their fingertips. They can even do bookings through the app. Who wouldn’t love a hassle-free transaction, right?
3. Provide Consistent Value to Your Customers
How about “digitalizing” your customer loyalty program? Yes, your customers no longer have to carry that point-collecting physical card! Their reward points are credited directly to their accounts they created with your app. Not only that, redemption is even made faster! (See GO3 Solutions for better understanding of how it works). This results to more app downloads and more repeat customers.
4. Strengthen Your Brand
A mobile app for your business definitely contributes to your brand awareness. Come to think of it, your custom mobile app is like your very own billboard. It gives you the chance to flaunt your brand, be stylish, functional, hip or informative. However, keep in mind that your app must have all the features your customers will love while maintaining a pleasing design at the same time.
Did you know that by having your brand seen more than 20 times, customers will start noticing you? This is the advantage of having your own app for your business. The more you get customers to download it, the more recognition you get. This is called “effective frequency” in marketing.
5. Cultivate Customer Loyalty and Improve Engagement
The most important reason why you must have a mobile app for your business is to increase customer loyalty. With all the immense amount of advertisements done by our competitors, it is very busy for any business to lose sight of or be forgotten. With your very own app, you’re giving your customers an instant gateway to connect with you. This is especially true when your app has a Helpdesk feature that they can access anytime to relay their feedback to.
In a nutshell, a mobile app for your biz (no matter what kind of business it is) is one of the best investments you can make today. No idea where to start? Contact us now and let’s talk about creating a mobile app for your business!
